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Facebook and the Future of Relationships in Social Media
Facebook Friendship and Relationship Pages provide a “map” of your shared communication. About a month ago, Facebook quietly rolled out Relationship Pages. This means that if you’re in a relationship...
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Facebook and the Future of Social Search
Facebook’s new Graph Search enables users to mine the vast field of social data and make connections. No doubt you’ve heard some noises over the last few weeks about Facebook’s newest product, Graph...
View ArticleCoca-Cola Finds Online Buzz Doesn’t Boost Sales, then Defends Social Media as...
So you’ve probably heard the news that Coca-Cola executives delivered last Monday at the Advertising Research Foundation’s conference in New York. Coca-Cola’s study found that online buzz did not...
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Mopping Up the Internet’s Muddy Carbon Footprints
Your clicks online are generating CO2 emissions. We all know the impact that cars, factories, and even our own bodies have on the environment. But have you ever stopped to think about the environmental...
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Think Before You Like: “Like Farming” and the World of Facebook Spam
Cute, right? But there’s more to it than just your “like.” I was scrolling through my Facebook feed the other morning when I spotted a photo of a man stopping traffic on a road to let a duck and her...
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Social Sharing Equals Success in Email Marketing
Social media is over-hyped. I get that. It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons...
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The Secret Door: A Social Media Marketing Win
No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the...
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Facebook versus Pinterest: Who’s Winning the Battle for Retail Dollars?
Honestly, I get a little tired of the constant pitting of one social media network against another. You know the drill: Facebook versus Twitter! Google versus Facebook! Instagram versus Flickr versus...
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Hey, Social Media Marketers: Do You Speak Meme?
It’s been six years since the insanely popular website I Can Has Cheezburger? posted its first LOLcat, and since then the word “meme” has been firmly entrenched in our internet vocabulary. But did you...
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Social Networking in the Workplace: Good or Bad?
Raise your hands if you’ve ever logged into Facebook at work. Come on, now, don’t be shy. Get those hands up there. Don’t worry, your bosses aren’t looking. In fact, they’re probably scrolling through...
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Tracking Happiness Over Time: A Fascinating Twitter Study
Tracking Twitter happiness. Social media marketers love to measure things. They love to measure customer engagement, for example. Brand awareness. Sales conversion. Return on investment. The most...
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Where the Teens Are on Social Media — and Where They Aren’t
Move over, Facebook. Teens are starting to turn to alternative social networks such as Vine, Snapchat, Kik, and Wanelo. Do you remember the day you got a Facebook friend request from your grandmother?...
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I Love You, I Hate You: Women, Smartphones, and Social Media
Last week I came across an infographic on women and technology that I can’t seem to stop thinking about, so I thought I’d share it here with you. Huffington Post and Real Simple teamed up to create an...
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Have a Very Meme Christmas
Here at Dowitcher Designs we love the holiday season. Everything about it! The twinkling lights, the sparkling tinsel, the festive parties, the cookies, oh my goodness, the cookies. This year, though,...
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Newsjacking the Weather: A Social Media Win for Wendy’s
Dowitcher Designs HQ may be located in sunny Santa Barbara, CA, but we’re not disconnected from the rest of the country. And for the past few days we’ve been hearing all about this nasty arctic air...
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Grow Your Presence on Instagram: Getting Started
Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this: Get in the Instagram game. Source:...
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Grow Your Presence on Instagram: Creating Good Content
In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good,...
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Grow Your Presence on Instagram: Expanding Your Reach
In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on...
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Cool Tool: The Beginner’s Guide to Social Media
I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going. And I do repeat myself, but...
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How #Coachella Does Social
A series of Instagrams tagged with #coachella2014. At top is a shot of the “smart” festival wristband. Other shots are geo-tagged with festival locations. You may have heard of a little music festival...
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