Clik here to view.
Twitter’s “Buy” Button Boosts Small Businesses
We talk a lot about how your brand’s activity on social media helps drive conversions, but that’s a difficult thing to precisely track. You have a social conversation over here, and a purchase over...
View ArticleClik here to view.
Twitter’s New Heart Misses the Mark
Twitter just rolled out some tiny changes that have made a big impact. On Tuesday Twitter officially swapped out its old star icon for a heart. The jargon changed, too — instead of “favoriting” a tweet...
View ArticleClik here to view.
How to Measure Your Social Media ROI
Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your...
View ArticleSocial Marketing Inspiration: Tootsee Roll Mom
Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman. Yuki Nishizawa and her spouse, Connell Cloyd, were about to have...
View ArticleClik here to view.
Movin’ on up: Pinterest is now the third most popular social network [2015...
UPDATE: It’s been nearly three and a half years since I wrote this post, which in the fast-moving world of social media is practically a lifetime. It’s worth a revisit to see just how the landscape has...
View ArticleClik here to view.
Make Your Mobile Facebook Profile Fancy with Video & More
Have you visited your Facebook page on your iPhone lately? If so, you may have noticed a new little video icon hovering over your profile photo. What? Does that mean that instead of a static profile...
View ArticleClik here to view.
#GivingTuesday: Non-Profits’ Answer to Black Friday
What is #GivingTuesday? #GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. 92nd Street Y is a New York-based Jewish organization that functions...
View ArticleClik here to view.
What Facebook’s New Prioritize Feature Means For Brands
When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you. To be fair, this approach...
View ArticleClik here to view.
Demystifying Content Marketing
Even marketing superheroes can find content scary. // Image credit: George Perez, The New Titans #61 (November 1989) Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at...
View ArticleClik here to view.
Like Farming, Spam, and Scams are Still Alive on Facebook
It’s been more than two years since I first wrote about like farming on Facebook. Now that we’re living in the future, I’d have hoped I wouldn’t need to write about like farming and other types of spam...
View Article